The impact of positive valence and negative valence on social commerce purchase intention
نویسندگان
چکیده
منابع مشابه
The Impact of Online Customer Review Valence on Purchase Intention: the Moderating Role of Internal Factors
The relationship between online customer reviews (OCRs) and marketing performance measures has drawn significant attention recently. However, such a relationship has not yet been fully understood due to the complex nature of the problem, such as the impact of OCRs on the internal factors affecting customer decisions involving many issues, which have not been well analysed. Therefore, the purpos...
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Emotion plays a significant role in goal-directed behavior, yet its neural basis is yet poorly understood. In several psychological models the cardinal dimensions that characterize the emotion space are considered to be valence and arousal. Here 3T functional magnetic resonance imaging (fMRI) was used to reveal brain areas that show valence- and arousal-dependent blood oxygen level dependent (B...
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می توان گفت واقعیت چند لایه ا ی کلاس های زبان انگلیسی بسیار حائز اهمیت است، زیرا عواطف و بینش های زبان آموزان تحت تاثیر قرار می گیرد. در پژوهش پیش رو، گفته می شود که دبیران با در پیش گرفتن رویکرد فرا-انسانگرایی ، قادرند در زندگی دانش آموزانشان نقش مهمی را ایفا سازند. بر اساس گفته ی ویلیامز و بردن (2000)، برای کرل راجرز، یکی از بنیان گذاران رویکرد انسانگرایی ، یادگیری بر مبنای تجربه، نوعی از یاد...
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ژورنال
عنوان ژورنال: Information Technology & People
سال: 2019
ISSN: 0959-3845
DOI: 10.1108/itp-02-2018-0099